Author: Andrew Becraft

Author, poet, and technologist. Founder and Editor-in-Chief of The Brothers Brick.

How a handful of LEGO minifigs can support the medics and other Ukrainian heroes on the frontlines of Russia’s invasion

As dawn broke across Ukraine on February 24th this year, the Russian Federation launched an all-out invasion of Ukraine. In my day job, I’ve been working with software development teams in Ukraine for nearly 15 years, mainly in Kharkiv, barely 30 miles (less than 50 km) from the Russian border. In the first hours of the invasion, I messaged an old group-chat from my previous job saying, “Stay safe, my friends.” My former colleagues began waking up to air raid sirens, rocket attacks, and fighter jets roaring over their heads, and I watched their online status turn from yellow to green as they began sending brief replies saying they were safe so far.

(This article originally appeared on The Brothers Brick.)

Brickmania “Ghost of Kyiv” custom Mig-29 fighter jet kit

Through colleagues like these in Kharkiv, Odesa, and the capital Kyiv, as well as ex-pats here in the US, I’ve grown to love the Ukrainian people and their independent spirit. Ukrainians have been fighting for freedom and democracy ever since declaring independence from the Soviet Union in 1991. That fight became much more visceral in 2014, when a democratic “Revolution of Dignity” overthrew a corrupt, oligarchic and pro-Russian government. Russia’s Vladimir Putin immediately responded by annexing Ukraine’s Crimea region and began a proxy war to take over the industrial Donbas region in eastern Ukraine. This led not just to atrocities like the downing of Malaysian Airlines Flight 17 that year, but an ongoing Russia-backed insurgency against the democratic government in Kiev — for many in Ukraine, the Russian invasion began in 2014, not on February 24, 2022. But since February, through the Russian army’s mass killings of civilians in Bucha, Irpin, Mariupol, and elsewhere; ethnic cleansing of over 2 million Ukrainians to Russia; and ongoing indiscriminate rocket attacks and air raids against civilian targets like schools and shopping centers throughout Ukraine today, the full-scale invasion this year has proven that Russia intends to commit terrorism and ultimately genocide against the nation of Ukraine and its people. In the 5 months since the Russian invasion, most of my old team relocated to western Ukraine, though nobody in the country is safe from Russian rocket attacks and bombing. Some staff from my old company chose to stay behind in Kharkiv, and at least one has even laid down his life defending his city and his nation.

Read more about how the LEGO fan community has stepped up to help Ukraine

How train platform noodle shops can teach us about product & service differentiation

In response to my recent article about how product managers can learn from the way Starbucks opens its stores while still under construction, several colleagues rightly pointed out that not all companies have the brand recognition and loyal customer base that Starbucks has when launching a new product or service. While I still think it’s true that the “coffee and cash register” approach that Dave Pickett summarized so well represents the “core revenue-generating loop” for a minimally viable product (MVP), basic functionality is not always enough to ensure success.

In addition to defining a well-constrained MVP that will enable you to get into the market and begin earning revenue, learning, and iterating to further improve the product, startups facing entrenched competition must fundamentally differentiate themselves rather than merely shipping a product with a subset of the competitors’ or alternatives’ features.

Now, bear with me as I stick to food & beverage analogies for a quick bowl of noodles…

I was born and raised in Japan, and I recently returned to visit friends and family there. Traveling from Tokyo to Matsumoto via Nagano, I had about 30 minutes between the bullet train from Tokyo and the express to Matsumoto, right around lunch time. As I stepped off the bullet train, the first thing that caught my eye was a small shop built on the train platform announcing “soba” (buckwheat noodles) on its blue curtains. Mountainous Nagano, where the Winter Olympics were held in 1998, is famous all over Japan for its soba, so I wasn’t about to pass up the opportunity.

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How Starbucks helps Product Managers define what a true Minimally Viable Product (MVP) is

As a Seattleite, I’ve supported my “local coffee company” when visiting New York, Tokyo, London, and Madrid (and yes, I support independent coffee shops as well). Starbucks receives universal acclaim for its excellent customer experience, whether you take advantage of the mobile ordering system, gamified loyalty program, convenient drive-throughs, or just walk up to the counter at any store around the world. For example, I recently noticed that the partners (as the company calls its staff) had stopped asking for my name when I paid using the mobile app. Observing them in action, I saw that each station, from the espresso machine to baked goods, now printed the order stickers that had previously only appeared on mobile orders. With no more handwritten misspellings of customer names on coffee cups, late night comedians will have to find new material!

But it’s not just a well-integrated customer experience that can provide lessons for Product Management and User Experience professionals in the technology industry. One of the two Starbucks stores on my commute to work (yes, they’re across the street from each other) has been under renovation for a few weeks, and yesterday the store opened for business, even though construction was not yet complete.

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