I’m presenting this morning at WritersUA East 2013 in gorgeous Newport, Rhode Island.

Many software users turn first to Google or Bing to find answers to their questions. How do UA professionals ensure content is discoverable beyond traditional manuals or Help systems? There’s a lot of talk about SEO among web pros and marketers, but what does a UA pro really have to do to make it easier for users to find their content?

In this session, I present on why SEO is just as important for UA as it is for marketing communications, how every writer can improve their content for search, and what tools and technologies site owners can use to make optimized content even more discoverable.